Jim Keeps in Touch
Jim needs a way to strengthen his existing advisor relationships. Some of his advisors are regular partners, while others are rarely in contact. He needs to find a way to deliver valuable, fresh content to them on a consistent basis. Then he remembers that unsung hero, MRL, which allows him to send customized, email-based content on a regular basis.
Jim decides to start with the InSights e-newsletter, delivered to his advisors at the beginning of each month. Thanks to MRL, Jim is able to remind those less-frequently-in-touch advisors of the value he brings to the relationship, which drums up some new business. Once again, MRL gets it done. |